Your work inspires us, we want to inspire you.

Gestalt Law is an Australian Patent Attorney, TradeMarks Attorney and Intellectual Property Law firm based in Sydney with Technology, Medical Devices, Industrial Design and Engineering at its core.

We pride ourselves in providing bespoke services tailored to the individual needs of our clients with knowledge and professionalism. With a spirit of rebelliousness and sensing an opportunity to provide better value Patent Attorney and tradeMarks Attorney services Gestalt was founded. We strive to disrupt the status quo by doing things different.

We advise on the identification, protection, enforcement and commercialisation of intellectual property assets, including patents for inventions in new products and technologies, registered trademarks in new or existing brands and registered designs in creative works and industrial designs.


Our expertise is in creating strong Patent and TradeMark protection for Australia, New Zealand & international markets.

We will work with you to understand your business drivers, build strong patents, protect your brands, solve your problems and help your company grow.

Gestalt is qualified to assist you to secure protection in Australia & New Zealand and to extend that protection across the globe and also into the new IP frontier of the digital world. With specialist terminology, arcane procedural rules and government gate-keepers, intellectual property can sometimes be complex and overwhelming. Gestalt aims to demystify the process and help you understand the entire picture of intellectual property and how you can leverage it to the benefit of your business.

gestalt theory

A central principle of Gestalt is "the whole is other than the sum of its parts".

Gestalt theory refers to the study of perception and our ability to ascertain and understand meaningful perceptions in a complex and apparently chaotic world. The mind forms a global picture based on an innate ability to organise apparently unrelated stimuli into a meaningful whole.

The IP landscape can seem similarly complex and chaotic. Our depth and breadth of knowledge and experience means that we can help our clients to make sense of the global IP picture so they can determine how IP protection and enforcement can be used to achieve their objectives.

Our experienced professionals can see the pitfalls, patterns, paths, options and solutions. We have worked with clients of all shapes and sizes including small, medium and large enterprises to develop a holistic approach to their IP strategy. Clients can draw on our knowledge and experience to avoid potholes and dead ends and to instead identify and focus on the promising opportunities that confront them.

Gestalt’s professionals are Lawyers as well as Patent Attorneys and TradeMark attorneys. Our ability to see and explain the whole IP picture from IP identication and capture through to protection, maintenance and enforcement provides our clients with a strategic advantage over their competitors.


Daniel A. McKinley


Daniel McKinley is an Australian Patent Attorney, Trade Marks Attorney and Lawyer. His expertise as a Patent Attorney spans engineering, physical and . . . Read more

Lance N. Scott


Lance Scott is both a lawyer and registered TradeMarks attorney specialising in the protection and management of trade marks and brands. He has worked . . . Read more